Tegna

What is TEGNA

TEGNA Inc. is a large media company in the United States. Its main purpose is to serve local communities with trustworthy news and provide marketing solutions for businesses. The company operates 64 television stations in 51 U.S. markets, reaching a very large audience across television, web, and mobile platforms. TEGNA was created on June 29, 2015, when Gannett Co. split into two separate publicly traded companies. TEGNA represents the broadcasting and digital media divisions. The company is headquartered in Tysons, Virginia. Its core business is divided into two main areas: producing impactful journalism to keep communities informed and offering comprehensive marketing services to help businesses grow.

TEGNA Features

TEGNA provides services rather than software features. These services are designed for businesses looking to reach local audiences.

• Multi-Platform Advertising: Businesses can run advertising campaigns on TEGNA's television stations, websites, mobile apps, and streaming services. This allows for reaching a wide and diverse audience where they consume content.
• Marketing Solutions: TEGNA offers a full suite of marketing services. This includes strategy development, creative production, and campaign management to help businesses achieve their goals.
• Data-Driven Technology: The company uses advanced data and analytics to target specific audiences. This ensures that marketing messages are delivered to the most relevant consumers.
• Attribution Measurement: TEGNA provides tools to measure the effectiveness of advertising campaigns. Businesses can see how their ads lead to website visits, phone calls, and in-store traffic.
• Original Content Creation: TEGNA's teams can produce original content for businesses, such as branded articles, videos, and television segments. This helps brands connect with customers through storytelling.
• Local News Broadcasting: The foundation of TEGNA is its local news stations, which produce trusted journalism. This association helps businesses build credibility by advertising on respected platforms.

TEGNA Pricing Plans

TEGNA does not offer standard pricing plans like a software product. The cost of its services is customized based on the specific needs of each business. Pricing is determined by several factors, including the markets you want to target, the types of services required (e.g., television ads, digital marketing, content creation), the length of the campaign, and the desired audience reach. Businesses typically work with a TEGNA marketing expert to create a custom proposal and quote that aligns with their budget and objectives. Solutions are available for a range of business sizes, from local companies to national brands.

TEGNA Free Plan

There is no free plan or free trial for TEGNA's marketing and advertising services. These are premium, paid services tailored for businesses. However, the news and content produced by TEGNA's local stations are available for the public to consume for free through television broadcasts and on their digital platforms. For businesses interested in their services, the initial consultation with their marketing team is typically free of charge to discuss needs and explore potential solutions.

How to use TEGNA

To use TEGNA's marketing solutions, a business follows a consultative process:

1. Contact TEGNA: The first step is to reach out to the TEGNA sales or marketing solutions team through their corporate website.
2. Initial Consultation: You will have a meeting with a marketing expert to discuss your business, your goals, your target audience, and your budget.
3. Strategy Development: TEGNA's team will use this information to develop a custom marketing strategy. This plan will outline which platforms to use (TV, digital, etc.) and what kind of messaging will be most effective.
4. Campaign Execution: Once the plan is approved, TEGNA's creative and production teams will create the advertisements and content. The campaign is then launched across the selected platforms.
5. Performance Tracking: Throughout the campaign, TEGNA uses its attribution tools to track performance. You will receive reports on key metrics to understand the campaign's impact.
6. Optimization: Based on the performance data, the team can make adjustments to the campaign to improve results over time.

Pros and Cons of TEGNA

Pros:

• Extensive Reach: With stations in 51 markets, TEGNA offers access to over 100 million people, providing massive reach for advertisers.
• Trusted Brands: Advertising on established and trusted local news stations can enhance a brand's credibility and reputation.
• Comprehensive Solutions: TEGNA offers a one-stop shop for marketing, from TV advertising to advanced digital marketing and content creation.
• Advanced Analytics: Their use of data and attribution measurement helps businesses understand the return on their investment.

Cons:

• High Cost: Services can be expensive, potentially making it inaccessible for very small businesses with limited marketing budgets.
• US-Focused: TEGNA's operations are entirely within the United States, so it is not a solution for international marketing campaigns.
• Complex Process: Developing and managing a multi-platform campaign can be complex and may require significant involvement from the business.

TEGNA integrations

TEGNA does not offer public-facing integrations in the way a typical software application does. Their internal systems and marketing platforms are designed to work with major industry-standard advertising and analytics tools. For clients, this means that campaign data can often be integrated with their own analytics systems, such as Google Analytics, CRM software, and other marketing dashboards, to provide a complete view of performance. These connections are managed by the TEGNA team as part of their service, not through a self-serve integration marketplace.

TEGNA Alternatives

• Sinclair Broadcast Group: A large and diversified television broadcasting company in the U.S. that also owns many local TV stations. They offer similar local advertising and marketing solutions, often competing directly with TEGNA in many markets.
• Nexstar Media Group: The largest television station owner in the United States. Nexstar provides broad market coverage and offers a wide range of digital and broadcast advertising services for businesses of all sizes.
• Gray Television: Another major owner of local television stations across the U.S. Gray focuses heavily on local news and community involvement, offering advertising solutions that leverage its strong local presence.
• Local Newspapers and Digital Publishers: Companies like Gannett (TEGNA's former parent company) or Tribune Publishing offer local advertising through their newspapers and digital sites, providing an alternative for reaching local audiences.

TEGNA API

TEGNA does not provide a public API (Application Programming Interface) for developers. Its technology and data are used for its internal operations and to deliver services to its clients. There is no developer portal or documentation available for third-party developers to access TEGNA's data or build applications on its platform. Businesses that require data integration would need to arrange a custom solution through a direct partnership with TEGNA.

TEGNA Affiliate program

TEGNA does not offer a public affiliate program where individuals can earn commissions for referring customers. Its business model is based on direct sales and custom marketing solutions for businesses. Companies or individuals interested in partnership opportunities should contact TEGNA's business development or corporate partnership teams directly through their official website to discuss potential collaborations.