MOV-ology

What is Movology

Movology is a marketing technology company that provides software solutions for lead capture and automated remarketing. The company's main goal is to help businesses convert more website visitors into customers. Its flagship products are Capture® and Recover®. Capture® works by identifying and collecting data from high-intent visitors on a website in real-time. Recover® then uses this data to launch automated remarketing campaigns through channels like email and direct mail. Movology was founded with the mission to simplify the complexities of multi-channel marketing using innovative technology. The company focuses on helping businesses increase their return on investment (ROI) by preventing lead loss and automating follow-up processes.

Movology Features

• Real-Time Lead Capture: The software identifies visitors who show interest in your products or services and captures their information, even if they do not complete a form.
• Automated Remarketing Campaigns: You can set up automated email and direct mail campaigns to re-engage visitors who left your website without converting. This helps to bring potential customers back.
• Multi-Channel Approach: Movology is not limited to email. It uniquely includes automated direct mail as a remarketing channel, providing a physical touchpoint with potential leads.
• Centralized Dashboard: A single dashboard allows your team to monitor website visitor data, track the performance of remarketing campaigns, and manage leads efficiently.
• Seamless Integrations: The platform is designed to connect with your existing marketing tools, including popular CRM systems and Google Analytics, for a smooth workflow.
• Detailed Analytics: It provides insights into your campaigns and helps you understand where you are losing leads. This data allows you to optimize your marketing efforts for better results.
• Cost Reduction: By automating the lead capture and follow-up process, the software helps to reduce the need for manual work, which can lower staffing costs.

Movology Pricing Plans

Movology's pricing is not publicly listed on their website. They operate on a quote-based model where interested businesses need to request a demo to get pricing details. This approach suggests that plans are customized based on the specific needs, website traffic volume, and scale of the business. Typically, such a structure includes different tiers that might be aimed at small to medium businesses, growing companies, and large enterprises, with features and support levels scaling up with each plan.

Movology Free Plan

Movology does not offer a permanently free plan. However, they provide a free demo to showcase how the software works and can benefit your business. Following the demo, businesses can often access a free trial period. This trial usually gives you access to the full suite of features for a limited time, allowing you to test the platform's effectiveness with your own website traffic before making a purchase decision.

How to use Movology

1. Request a Demo: Start by contacting Movology through their website to schedule a demonstration of the software.
2. Install the Script: Once you sign up, you will receive a tracking script. You need to install this piece of code on your website's pages, similar to how you would install Google Analytics.
3. Configure Capture Settings: In the Movology dashboard, define the rules for capturing leads. This could be based on user behavior, such as time on page or interaction with certain elements.
4. Set Up Remarketing Campaigns: Create your automated follow-up sequences. Write your email copy or design your direct mail pieces that will be sent to the captured leads.
5. Integrate Your Tools: Connect Movology to your CRM or other marketing software to ensure that lead data flows directly into your sales process.
6. Monitor and Optimize: Use the analytics dashboard to track how many leads are being captured and converted. Analyze the performance of your campaigns and make adjustments to improve your results.

Pros and Cons of Movology

Pros:

• Patented Technology: Uses unique, patented technology for lead capture.
• Multi-Channel Remarketing: Offers both email and direct mail automation, which is a key differentiator.
• Increases Conversion Rates: Helps recover potentially lost sales by re-engaging interested visitors.
• Automation Saves Time: Reduces manual effort for marketing and sales teams.
• Detailed Analytics: Provides valuable data to understand user behavior and campaign performance.

Cons:

• No Transparent Pricing: You must contact them for a quote, which can be inconvenient for some businesses.
• Potential Learning Curve: Integrating and setting up the system may require some technical knowledge.
• Niche Focus: The tool is highly specialized for lead capture and remarketing, so it is not an all-in-one marketing suite.
• Requires Sufficient Traffic: To see significant results, your website needs a reasonable amount of traffic.

Movology integrations

Movology is designed to integrate with your existing marketing stack to create a seamless data flow. Key integrations include:

• CRM Systems: It connects with a wide range of Customer Relationship Management (CRM) platforms, allowing captured leads to be sent directly to your sales pipeline.
• Google Analytics: Integration with Google Analytics helps you get a deeper understanding of your website traffic and the effectiveness of your campaigns.
• Email Marketing Platforms: It can work alongside your existing email service providers to enhance your marketing efforts.
• Advertising Platforms: Connections with platforms like Google Ads allow for better retargeting and campaign measurement.

Movology Alternatives

• OptinMonster: A popular lead generation software that focuses on creating various types of opt-in forms, popups, and floating bars. It is easier to use for simple lead capture but lacks Movology's automated direct mail feature.
• Leadfeeder: This tool identifies the companies that visit your website, even if they don't fill out a form. It is excellent for B2B lead generation but focuses more on company identification than individual lead remarketing.
• HubSpot Marketing Hub: An all-in-one marketing platform that includes lead capture, CRM, email marketing, and more. It is a more comprehensive solution, but may be more complex and expensive than a specialized tool like Movology.
• Unbounce: A leading landing page builder that has strong features for A/B testing and lead capture. It is focused on optimizing conversion on specific pages rather than site-wide lead recovery.

Movology API

There is no publicly available information regarding a developer API for Movology. Companies that require custom integrations or API access should contact the Movology support or sales team directly. They may offer API access as part of their enterprise-level plans or for specific use cases.

Movology Affiliate program

Movology does not publicly advertise a formal affiliate or reseller program on its website. Businesses or influencers interested in partnership opportunities are encouraged to contact the Movology team directly through their official contact channels to inquire about potential collaborations or referral arrangements.