SurveySparrow

What is SurveySparrow

SurveySparrow is an online survey and customer experience (CX) management platform. Its main purpose is to help businesses collect feedback from customers and employees in a more engaging way. The platform is known for its conversational survey format, which presents questions in a chat-like interface. This approach makes taking surveys feel more like a conversation, which can lead to higher completion rates compared to traditional forms. Founded in 2017 by Shihab Muhammed and Subin Sebastian, SurveySparrow aims to provide a unified platform for all voice-of-customer (VoC) activities. The company is headquartered in Palo Alto, California, and has a major office in Kochi, India. Its core functionality includes creating surveys, distributing them across various channels, and analyzing the collected data to gain actionable insights.

SurveySparrow Features

SurveySparrow offers a wide range of features designed to manage the entire feedback lifecycle.

• Conversational Surveys: Create chat-like surveys that are more interactive and engaging for respondents, leading to up to 40% higher response rates.
• Multi-Channel Distribution: Share your surveys across many channels, including email, SMS, social media, WhatsApp, and by embedding them on your website or app.
• NPS Surveys: Measure customer loyalty with Net Promoter Score surveys. Track your score over time and identify promoters and detractors.
• Offline Surveys: Use the SurveySparrow mobile app to collect data in locations without internet access. The data automatically syncs when a connection is available.
• Reputation Management: Monitor and manage online reviews from over 100 platforms. Respond to reviews and leverage positive feedback to build brand trust.
• Case Management (Ticketing): Automatically create support tickets from negative survey responses or reviews. This helps teams resolve customer issues quickly and close the feedback loop.
• AI-Powered Insights: Use AI tools like CogniVue to analyze large volumes of text feedback. It helps identify key themes, trends, and sentiment from open-ended responses.
• 360-Degree Feedback: Conduct comprehensive employee performance reviews by collecting anonymous feedback from peers, managers, and direct reports.
• Customization and Branding: Customize the look and feel of your surveys with your own logos, colors, and fonts to match your brand identity.

SurveySparrow Pricing Plans

SurveySparrow offers several pricing tiers to suit different needs, from individuals to large enterprises.

• Basic Plan: Designed for individuals and small teams starting with feedback collection. It includes a limited number of responses per month and core survey features.
• Business Plan: Aimed at small to medium-sized businesses that need more advanced capabilities. This plan typically offers a higher volume of responses, advanced reporting, conditional logic, and more integrations.
• Enterprise Plan: A comprehensive solution for large organizations. It provides a high volume of responses, advanced security features, custom branding, a dedicated account manager, and priority support.
• Specialized Plans: SurveySparrow also offers separate plans for specific products like NPS, 360-degree Feedback, and Reputation Management, allowing users to purchase only the tools they need.

SurveySparrow Free Plan

SurveySparrow offers a Free Forever plan. This plan is suitable for users with basic needs, such as students or individuals running small projects. The free plan has limitations, typically including a cap on the number of surveys you can create, the number of questions per survey (e.g., 10 questions), and the number of responses you can collect per month (e.g., 100 responses). While limited, it provides a good way to experience the platform's core conversational survey features without any cost. For more advanced features, users can upgrade to a paid plan or start a free trial of a higher-tier plan.

How to use SurveySparrow

Getting started with SurveySparrow is a straightforward process.

1. Sign Up: Create an account on the SurveySparrow website. You can start with the free plan or a trial of a paid plan.
2. Create a New Survey: From your dashboard, click to create a new survey. You can choose from various pre-built templates or start from a blank slate.
3. Add and Edit Questions: Use the drag-and-drop builder to add different question types, such as multiple choice, rating scales, open-ended text, and more.
4. Customize the Design: Go to the design settings to change colors, fonts, and background images. You can also add your company logo for branding.
5. Configure Logic: Use display logic to show or hide questions based on previous answers, creating a personalized path for each respondent.
6. Share Your Survey: Once the survey is ready, navigate to the 'Share' section. You can copy a web link, send it via email, share it on social media, or get an embed code for your website.
7. Analyze the Results: As responses come in, you can view real-time reports in the 'Results' section. Use the dashboard to see charts, graphs, and analyze text responses to understand the feedback.

Pros and Cons of SurveySparrow

Here is a balanced look at the advantages and disadvantages of using SurveySparrow.

Pros:

• The conversational interface is highly engaging and can significantly improve survey response rates.
• The platform is user-friendly with an intuitive drag-and-drop survey builder.
• Multi-channel sharing options make it easy to reach respondents wherever they are.
• The all-in-one CX platform combines surveys, reputation management, and ticketing in one place.
• Powerful reporting and analytics provide clear insights from the collected data.

Cons:

• The free plan is very limited in terms of responses and features, making it unsuitable for most business uses.
• Some advanced features and integrations are only available on the more expensive enterprise-level plans.
• The conversational format might not be ideal for highly formal or academic surveys where a traditional layout is preferred.
• The cost can become high for businesses that need a large volume of responses or multiple specialized products.

SurveySparrow integrations

SurveySparrow integrates with a wide variety of business applications to streamline workflows. You can connect SurveySparrow with other tools to automate tasks like adding new contacts or sending survey data to your CRM.

• Salesforce integration: Sync survey responses with Salesforce records to enrich customer profiles with feedback data.
• HubSpot integration: Create or update contacts in HubSpot based on survey submissions.
• Slack integration: Receive real-time notifications in your Slack channels for new survey responses.
• Microsoft Teams integration: Share survey results and get notifications directly within your Teams environment.
• Mailchimp integration: Add new survey respondents to your Mailchimp mailing lists automatically.
• Google Sheets integration: Export survey data directly to Google Sheets for further analysis or sharing.
• Zendesk integration: Create Zendesk tickets from negative survey feedback to ensure prompt follow-up.
• Zapier integration: Connect SurveySparrow to thousands of other apps through Zapier to create custom automated workflows.

Integrations are typically configured in the 'Integrations' section of the SurveySparrow dashboard, usually requiring you to authorize access and map data fields between the platforms.

SurveySparrow Alternatives

If SurveySparrow is not the right fit, consider these alternatives:

• Typeform: A direct competitor known for its beautiful design and conversational approach to forms and surveys. Typeform is often praised for its design flexibility and user experience.
• SurveyMonkey: One of the most popular and established survey tools. It offers a vast range of features, powerful analytics, and is well-suited for complex market research and enterprise needs.
• Jotform: A highly versatile form builder that can be used for surveys, quizzes, order forms, and more. It offers a massive library of templates and extensive customization options.
• Google Forms: A completely free and simple tool for creating basic surveys and forms. It is a great choice for users who need a simple solution and are already using the Google ecosystem.
• Qualtrics: An enterprise-grade experience management platform. It is more complex and expensive but offers incredibly deep analytics and research capabilities for large organizations.

SurveySparrow API

Yes, SurveySparrow provides a developer API that allows for programmatic access to the platform's features. The API enables developers to manage surveys, retrieve responses, manage contacts, and integrate SurveySparrow's functionality into their own applications and workflows.

To get an API key, you typically need to be on a paid plan. You can generate and find your API access token in your account settings under the 'Apps & Integrations' section.

Here is a basic example using cURL to fetch a list of your surveys:

curl --location --request GET 'https://api.surveysparrow.com/v3/surveys' \
--header 'Content-Type: application/json' \
--header 'Authorization: Bearer YOUR_ACCESS_TOKEN'

Replace YOUR_ACCESS_TOKEN with your actual API key. For more detailed information and endpoints, you should consult the official SurveySparrow developer documentation on their website.

SurveySparrow Affiliate program

SurveySparrow offers a partner affiliate program for those who want to earn commissions by referring new customers. The program is designed for bloggers, marketers, and agencies who believe in the product.

• Commission: The program offers a recurring commission, typically 25%, on all payments for the customers you refer. This means you continue to earn as long as the referred customer remains a paying subscriber.
• How to Join: You can apply to become an affiliate through the 'Partner Program' page on the SurveySparrow website. The application process involves filling out a form with details about your website or promotional methods.
• Getting Paid: Once approved, you will get access to a dashboard with your unique referral link and marketing materials. Commissions are tracked through this dashboard, and payouts are typically made via PayPal once you reach a minimum earning threshold. If you cannot find the affiliate page, it is recommended to contact their support team to inquire about partnership opportunities.