Typeform

What is Typeform

Typeform is a software company that specializes in creating online forms and surveys. Its main product allows users to build engaging, conversational forms that present questions one at a time. This approach makes the experience more human and interactive, which often leads to higher completion rates compared to traditional forms. The core purpose of Typeform is to make data collection easy and pleasant for both the creator and the respondent. The company was founded in 2012 by Robert Muñoz and David Okuniev. It is headquartered in Barcelona, Spain, with an office in San Francisco, USA. Typeform is known for its strong focus on design and user experience.

Typeform Features

Typeform offers a variety of features designed to create powerful and beautiful forms. Here are some of the key features:

• Conversational Interface: Instead of showing all questions at once, Typeform displays them one by one, creating a more natural, chat-like interaction.
• Customizable Design: Users can fully customize the look and feel of their forms. This includes changing colors, fonts, and background images or videos to match their brand.
• Logic Jumps: This feature, also known as conditional logic, allows you to show or skip questions based on a respondent's previous answers. It makes forms feel more personal and relevant.
• Large Template Gallery: Typeform provides thousands of pre-built templates for different purposes, such as lead generation, customer feedback, quizzes, event registration, and job applications.
• Rich Media Support: You can add images, GIFs, and videos directly into your questions to make them more engaging and visual.
• Hidden Fields: This allows you to pass information into a form through its URL. For example, you can pre-fill a user's name or email to personalize their experience without asking for information you already have.
• Reporting and Analytics: The platform includes a built-in analytics dashboard where you can view responses, track completion rates, and generate simple reports to understand your data.
• Embed Options: You can easily embed your forms into your website in various formats, including standard, full-page, or as a pop-up.

Typeform Pricing Plans

Typeform offers several pricing tiers to fit different needs and budgets. The plans are structured to provide more features, responses, and customization as you move up.

• Free Plan: Aimed at individuals who are just starting out. It allows for creating unlimited forms but has limits on the number of responses per month and features.
• Basic Plan: Designed for individuals and freelancers who need more responses and features than the free plan, such as adding more logic jumps and collecting payments.
• Plus Plan: Suited for small teams and businesses. This plan offers higher response limits, removes Typeform branding, and provides more customization options and team collaboration features.
• Business Plan: Built for companies that require advanced analytics, conversion tracking, and priority support. It includes the most features and highest limits.
• Enterprise Plan: A custom solution for large organizations with specific needs for security, compliance (like HIPAA), and dedicated support.

Typeform Free Plan

Typeform offers a Free Plan that is a great way to get started with the tool. The free plan includes:

• Unlimited forms and quizzes.
• Up to 10 questions per form.
• A limit of 10 responses per month.
• Access to thousands of templates.
• The ability to embed your forms on a website.

Limitations of the free plan include the low monthly response cap, the presence of Typeform branding on all forms, and restricted access to advanced features like Logic Jumps and payment collection.

How to use Typeform

Getting started with Typeform is a simple process. Here is a typical workflow:

1. Create an Account: Sign up for a free or paid account on the Typeform website.
2. Choose a Starting Point: You can start with a blank canvas or select one of the many pre-designed templates to save time.
3. Build Your Form: Use the intuitive editor to add different question types, such as multiple choice, short text, email, and ratings. Drag and drop questions to reorder them.
4. Customize the Design: Go to the 'Design' panel to change the theme, colors, fonts, and background to match your brand's style.
5. Add Logic: Use 'Logic Jumps' to create custom paths for respondents. For example, if a user answers 'Yes' to a question, you can show them a specific follow-up question.
6. Configure Settings: In the 'Settings' tab, you can set up email notifications for new responses or redirect users to a specific URL after they complete the form.
7. Publish and Share: Once your form is ready, click 'Publish'. You can then share it using a direct link, send it via email, or embed it on your website using the provided code.
8. Analyze Results: As responses come in, you can view and analyze them in the 'Results' panel to gather insights.

Pros and Cons of Typeform

Pros:

• Engaging User Experience: The one-question-at-a-time format is visually appealing and leads to higher completion rates.
• Highly Customizable: Offers extensive design options to create beautiful, on-brand forms.
• Easy to Use: The form builder is intuitive and does not require any coding skills.
• Powerful Conditional Logic: Logic Jumps allow for creating smart, personalized forms.
• Great for Mobile: The responsive design works perfectly on all devices, especially smartphones.

Cons:

• Pricing: Can be more expensive than some other form builders, especially for users who need a high volume of responses.
• Limited Free Plan: The free plan's limitations on responses and features can be restrictive for many users.
• Branding on Lower Tiers: You need to subscribe to a higher-tier plan (Plus or above) to remove the Typeform branding.

Typeform integrations

Typeform connects with hundreds of popular applications to automate your workflows. You can set up integrations directly within Typeform or use a service like Zapier for more complex connections.

• Salesforce integration: Automatically create or update leads, contacts, and other objects in Salesforce when a form is submitted.
• HubSpot integration: Sync form submissions to your HubSpot CRM to capture new leads and update contact properties.
• Slack integration: Receive real-time notifications in your Slack channels for every new form response.
• Google Sheets integration: Send all your form responses directly to a Google Sheet for easy analysis and sharing.
• Mailchimp integration: Add new subscribers from your forms to your Mailchimp email lists automatically.
• Zapier integration: Connect Typeform to thousands of other apps to create custom automations for almost any task.

Typeform Alternatives

• Jotform: A powerful alternative that offers a more generous free plan with more features. Its forms are more traditional in layout but highly functional.
• SurveyMonkey: A leading tool for surveys and market research. It provides more advanced analytical tools but can be less focused on design aesthetics.
• Google Forms: A completely free tool from Google. It is very easy to use but offers limited design customization and fewer advanced features compared to Typeform.
• Paperform: Offers a similar conversational form style but also excels at creating product and payment pages. It is a good alternative for those who need e-commerce functionality.
• Qualtrics: An enterprise-level platform focused on experience management. It is much more powerful for complex research but also more expensive and complex to use.

Typeform API

Yes, Typeform provides a comprehensive set of APIs for developers to build custom integrations and applications. The APIs allow you to manage your forms, retrieve responses, and use webhooks to get real-time notifications.

You can find detailed documentation and guides on the Typeform Developer Portal. To get an API key, you need to:

1. Log in to your Typeform account.
2. Go to your account settings.
3. Navigate to the 'Personal tokens' section.
4. Generate a new token for your application.

Here is a simple cURL example to retrieve your forms using the API:

curl -X GET "https://api.typeform.com/forms" \
     -H "Authorization: Bearer YOUR_API_KEY"

Replace YOUR_API_KEY with your personal access token.

Typeform Affiliate program

Typeform has a Partner Program instead of a traditional affiliate program. This program is designed for agencies, consultants, developers, and businesses that want to use Typeform with their clients or integrate it into their products.

Partners can receive benefits such as:

• Revenue Share: Earn a commission on new customers you refer to paid Typeform plans.
• Dedicated Support: Get access to a dedicated partner manager and support resources.
• Co-marketing Opportunities: Collaborate with Typeform on marketing activities to grow your brand.

To join, you need to apply through the official Typeform Partner Program page on their website. They will review your application to see if your business is a good fit for the program. If you are an influencer or content creator, you can contact their partnerships team to explore potential collaborations.