Phase2

What is Phase2

Phase2 is a digital experience agency that focuses on the healthcare industry. Its main purpose is to partner with health organizations, like hospitals, pharmaceutical companies, and health systems, to build and improve their digital presence. This includes creating websites, mobile applications, and other digital platforms that connect with patients and consumers. The company combines strategy, design, technology, and data analysis to deliver these solutions. Founded in 2001, Phase2 has established itself as a key player in health technology services. Its headquarters are in Arlington, Virginia, USA. The agency works to make healthcare information and services more accessible and user-friendly for everyone.

Phase2 Features

As an agency, Phase2 provides services rather than a single software product. Its key service areas, or features, include:

• Digital Strategy: Phase2 helps healthcare organizations plan their digital roadmap. This includes market research, audience analysis, and defining goals for their online platforms to ensure they meet business objectives and user needs.
• User Experience (UX) and User Interface (UI) Design: The team designs intuitive and accessible digital interfaces. They focus on creating a positive experience for patients and consumers, making it easy to find information, book appointments, or manage health records.
• Technology and Engineering: Phase2 builds the technical foundation for digital experiences. They have expertise in various platforms, including Content Management Systems (CMS) like Drupal and Digital Experience Platforms (DXP) like Optimizely. They also develop custom web applications and mobile apps.
• Data and Insights: The agency uses data analytics to understand user behavior and measure the performance of digital platforms. This helps clients make informed decisions and personalize the user experience while respecting privacy regulations like HIPAA.
• AI Solutions: Phase2 incorporates Artificial Intelligence (AI) to improve digital experiences. This can include using AI for content personalization, creating intelligent chatbots for support, or analyzing data more efficiently.
• Platform Integration: They specialize in connecting different systems. For example, they can integrate a new patient website with a hospital's existing Electronic Health Record (EHR) system or a CRM.

Phase2 Pricing Plans

Phase2 does not offer standard pricing plans like a software product. Instead, their pricing is based on the specific needs of each client and project. The cost is determined by the scope, complexity, and duration of the engagement. Common pricing models include:

• Project-Based Pricing: A fixed price for a specific project with clearly defined deliverables, such as building a new website or developing a mobile app.
• Retainer-Based Agreements: A recurring monthly fee for ongoing work, such as website maintenance, content updates, performance optimization, and strategic consulting.
• Consulting Engagements: Fees for strategic advice, workshops, and discovery phases where they help a client define their digital strategy before starting a larger project.

Potential clients need to contact Phase2 directly to discuss their requirements and receive a custom proposal.

Phase2 Free Plan

Phase2 does not offer a free plan or a free trial, as it is a service-based agency. However, they do offer a free initial consultation. Interested organizations can contact their team to discuss their challenges and goals. This initial conversation helps both parties understand if they are a good fit for a potential partnership.

How to use Phase2

To "use" Phase2 means to engage them as a client for a digital project. The typical process works as follows:

1. Initial Contact: You start by reaching out to Phase2 through the contact form on their website. You will describe your organization's needs and project ideas.
2. Discovery and Consultation: The Phase2 team will schedule a meeting to discuss your goals in more detail. This is the discovery phase, where they learn about your audience, technical requirements, and business objectives.
3. Proposal: Based on the discovery phase, Phase2 will prepare a detailed proposal. This document outlines the project scope, timeline, deliverables, and cost.
4. Project Kickoff: Once you agree to the proposal and sign a contract, the project officially begins. You will be introduced to the project team, including strategists, designers, and developers.
5. Execution and Collaboration: The project moves through stages of strategy, design, development, and testing. Phase2 works collaboratively with your team, holding regular meetings to show progress and gather feedback.
6. Launch and Support: After final approval, the new digital platform is launched. Phase2 often provides ongoing support and maintenance services to ensure the platform remains secure and effective.

Pros and Cons of Phase2

Pros:

• Healthcare Specialization: Deep knowledge of the health industry, including its regulations and user expectations.
• Proven Track Record: A strong portfolio of successful projects with major healthcare organizations like AdventHealth and Johnson & Johnson.
• Comprehensive Services: Offers end-to-end solutions, from initial strategy to design, development, and ongoing support.
• Data-Driven Approach: Uses data and analytics to inform decisions and personalize experiences.
• Technology Expertise: Skilled in modern technologies and platforms, including AI, Drupal, and Optimizely.

Cons:

• High Cost: Engaging a specialized agency is a significant investment and may not be suitable for organizations with small budgets.
• Long Engagement Process: Projects are comprehensive and can take several months to complete, which is not ideal for those needing a quick solution.
• Focus on Large Clients: Their portfolio suggests a focus on large health systems and enterprises, which might make them less accessible for smaller clinics or startups.
• Less Direct Control: As an external partner, clients have less direct, day-to-day control compared to managing an in-house team.

Phase2 integrations

Phase2 does not have direct integrations in the way a SaaS product does. Instead, their service is to build integrations for the digital solutions they create. They connect the websites and applications they build with a wide range of third-party systems essential for healthcare operations. Examples of systems they integrate with include:

• Electronic Health Record (EHR) Systems: Integrating with systems like Epic or Cerner to provide patients with access to their health information.
• Customer Relationship Management (CRM) Systems: Connecting with platforms like Salesforce to manage patient relationships and marketing communications.
• Content Management Systems (CMS): They are experts in platforms like Drupal and Acquia.
• Digital Experience Platforms (DXP): They build on and integrate with platforms like Optimizely for personalization and A/B testing.
• Marketing Automation Tools: Connecting with tools like Marketo or HubSpot to automate marketing campaigns.

Phase2 Alternatives

As a digital agency for healthcare, Phase2 has several competitors. Here are a few alternatives:

• Real Chemistry: A global health innovation company that provides AI-powered analytics, marketing, and communications services specifically for the healthcare sector. They are known for their strong focus on data and insights.
• Wunderman Thompson Health: A large, global agency that is part of the WPP network. They offer a full range of services, including medical communications, marketing, and digital transformation for pharmaceutical and health clients.
• Brave Bison: A digital advertising and technology services company with a strong practice in the healthcare and pharmaceutical industries. They focus on performance marketing and creating digital experiences that drive results.
• Epsilon: A marketing company that uses rich data to create personalized marketing for clients in many industries, including healthcare. They are a good alternative for organizations focused heavily on data-driven patient acquisition and engagement.

Phase2 API

Phase2, as a service agency, does not provide a public API for its own company operations. Their work involves creating custom digital products for clients, and these products often include custom-built APIs. For example, when Phase2 builds a mobile app for a hospital, they may develop a private API to connect the app to the hospital's backend systems. Therefore, developers looking to work with Phase2 would do so as part of a client project, not by accessing a public Phase2 API.

Phase2 Affiliate program

Phase2 does not have a public affiliate program where individuals can earn commissions for referring clients. Business development at this level is typically handled through direct relationships, partnerships, and industry reputation. Organizations interested in partnering with Phase2 or exploring a referral relationship should contact their business development or partnerships team directly through their official website to discuss potential collaboration opportunities.