Teikametrics

What is Teikametrics

Teikametrics is an AI-powered marketplace optimization platform designed for sellers and brands on Amazon and Walmart. Its main purpose is to help businesses increase profitability and market share through automated advertising management and inventory optimization. The platform uses artificial intelligence, specifically its proprietary Flywheel 2.0 technology, to analyze data, automate bidding for pay-per-click (PPC) campaigns, and provide actionable insights. This helps sellers to spend their advertising budget more efficiently and maintain optimal stock levels. Teikametrics was founded in 2015 by Alasdair McLean-Foreman. The company is headquartered in Boston, Massachusetts, and serves thousands of brands worldwide, from small sellers to large enterprises.

Teikametrics Features

Teikametrics offers a suite of tools to manage and grow an e-commerce business. Here are its key features:

• AI-Powered Advertising Optimization: This is the core feature. The platform automates keyword bidding for Amazon and Walmart ad campaigns. It uses predictive AI to set the right bid for each keyword, aiming to maximize sales while staying within your target Advertising Cost of Sale (ACoS).
• Predictive AI Bidding: The system analyzes many data points like seasonality, holidays, and product category trends to forecast the best bid amounts. This removes the need for manual bid adjustments.
• Inventory Optimization: The tool helps manage Fulfillment by Amazon (FBA) and Walmart Fulfillment Services (WFS) inventory. It predicts future demand to suggest reorder quantities and dates, helping to prevent stockouts and reduce storage fees.
• GenAI Smart Pages: This feature uses generative AI to create and optimize product listing content for Amazon and Walmart. It helps improve product visibility and conversion rates.
• Multi-Marketplace Support: Teikametrics integrates with major marketplaces, including Amazon, Walmart, and TikTok, allowing you to manage your operations from a single dashboard.
• Performance Analytics and Reporting: Users get access to detailed dashboards that track key metrics like sales, ad spend, and ACoS. These reports help in making informed, data-driven decisions.
• Social Shopping with Hiive: An integration that connects brands with creators for social commerce campaigns, helping to drive traffic and sales from social media platforms.

Teikametrics Pricing Plans

Teikametrics offers several plans tailored to different business sizes and needs. Specific pricing is often based on monthly ad spend or sales volume and requires a direct quote.

• Self-Service Plan: Designed for individual sellers and brands with in-house marketing teams. This plan provides full access to the AI-powered software so users can manage their own advertising and inventory.
• Managed Edition: This is a full-service option for businesses that want expert support. It includes a dedicated account manager who helps with strategy, execution, and reporting, in addition to the software.
• Agency Plan: Built for advertising agencies that manage multiple client accounts. It offers advanced tools and features to handle several brands from one central platform.

Teikametrics Free Plan

Teikametrics offers a free trial that allows new users to test the platform's features. The trial typically lasts for 30 days and provides access to the core advertising optimization and analytics tools. This gives sellers a chance to see how the AI can improve their campaign performance before committing to a paid plan. There is no permanent free plan available after the trial period ends.

How to use Teikametrics

Getting started with Teikametrics is a straightforward process:

1. Sign Up and Connect Accounts: First, create an account on the Teikametrics website. You will then need to connect your Amazon Seller Central and/or Walmart Seller Center accounts by authorizing access.
2. Set Your Goals: Define your primary advertising objective. This is usually a target ACoS (Advertising Cost of Sale). You set this goal within the platform to guide the AI's bidding strategy.
3. Launch AI-Powered Campaigns: The AI, called Flywheel 2.0, will analyze your existing campaigns and product data. You can then launch new, automated campaigns or let the AI take over your existing ones. The system will start optimizing bids automatically.
4. Monitor Performance: Use the main dashboard to track your key performance indicators (KPIs). You can see your total sales, ad spend, ACoS, and other important metrics in one place.
5. Manage Inventory: Navigate to the inventory section to see demand forecasts and reordering recommendations. Use this data to plan your FBA or WFS shipments and avoid stockouts.

Pros and Cons of Teikametrics

Here are some of the advantages and disadvantages of using Teikametrics:

Pros:

• Powerful AI Bidding: The automated bidding algorithm is very effective at optimizing ad spend and improving profitability.
• Saves Time: Automates many manual tasks related to ad management, freeing up time for other business activities.
• Multi-Marketplace Support: Manages both Amazon and Walmart ads from a single interface, which is great for sellers on both platforms.
• Integrated Inventory Management: The inventory forecasting feature helps prevent stockouts, which can protect sales and search ranking.
• Good for Scaling: The platform is built to handle large ad spends and complex accounts, making it suitable for growing businesses.

Cons:

• Learning Curve: The platform has many features and can be complex for complete beginners to e-commerce advertising.
• Cost: The pricing is based on ad spend, so it can become expensive for very large sellers.
• Less Focus on Product Research: Unlike some competitors, Teikametrics is focused on optimization for existing products, not on finding new products to sell.

Teikametrics integrations

Teikametrics is built to integrate directly with major e-commerce and social platforms. The primary integrations are:

• Amazon Marketplace: Connects directly to Amazon Seller Central and Amazon Advertising accounts to manage listings, ads, and FBA inventory.
• Walmart Marketplace: Integrates with Walmart Seller Center and Walmart Connect to manage advertising and WFS inventory.
• TikTok: Allows for managing social commerce campaigns through TikTok Shop.
• Hiive: A platform for creator-driven social shopping that integrates with Teikametrics to scale brand presence.

Teikametrics Alternatives

If Teikametrics is not the right fit, here are some popular alternatives:

• Jungle Scout: A comprehensive platform that is very strong in product research and keyword discovery. It is a great choice for new sellers trying to find a product to launch.
• Helium 10: An all-in-one suite of tools covering everything from product research and keyword tracking to listing optimization and ad management. It offers a wider range of tools than Teikametrics.
• Perpetua: Another AI-powered advertising optimization tool similar to Teikametrics. It is known for its strong focus on ad automation across various marketplaces, including Instacart and Target.
• SellerApp: Offers a combination of advertising automation, product intelligence, and keyword research tools. It provides a good balance of features for sellers looking to manage multiple aspects of their business.

Teikametrics API

Teikametrics provides an API for its agency and enterprise-level clients. This API allows for deeper integration with internal business intelligence tools and custom reporting dashboards. Access to the API is not publicly available for all users. To get an API key and access developer documentation, interested businesses must contact the Teikametrics sales or support team directly. They will provide the necessary credentials and guidance based on the client's specific needs.

Teikametrics Affiliate program

Teikametrics has a Partner Program instead of a traditional affiliate program. This program is designed for agencies, consultants, and technology companies that work with e-commerce brands. Partners can refer clients to Teikametrics and, in return, may receive commissions, co-marketing opportunities, or other benefits. To join, you need to apply through the 'Partners' page on the Teikametrics website. The application will be reviewed, and if approved, the Teikametrics team will discuss the specific terms of the partnership, including any commission structures and payment details.