SurveyMonkey

What is SurveyMonkey

SurveyMonkey is a leading online survey development cloud-based software. Founded in 1999 by Ryan Finley, its core purpose is to help individuals and organizations create, send, and analyze surveys. It allows users to gather feedback, opinions, and insights from a specific audience for various purposes like market research, customer satisfaction, and employee engagement. The platform is known for its user-friendly interface and powerful features that make survey creation accessible to everyone, from students to large enterprises. The company is headquartered in San Mateo, California, and has grown to become one of the most popular survey platforms globally, serving millions of users.

SurveyMonkey Features

SurveyMonkey offers a wide range of features designed to facilitate the entire survey process from creation to analysis.

• AI-Powered Survey Builder: Use SurveyMonkey Genius to automatically generate surveys from a simple prompt, saving time and ensuring questions are well-structured.
• Extensive Template Library: Access over 500 professionally designed templates for various use cases, including customer feedback, HR, market research, and event planning.
• Multiple Question Types: Choose from a variety of question formats such as multiple choice, Likert scales, matrix questions, open-ended text boxes, and more to collect the exact data you need.
• Customization and Branding: Personalize your surveys with your own logo, colors, and custom thank-you pages to maintain brand consistency.
• Advanced Survey Logic: Implement features like question skip logic, page branching, and A/B testing to create a more dynamic and relevant experience for respondents.
• Multiple Distribution Channels: Share your surveys easily via web link, email, social media, or embed them directly on your website.
• SurveyMonkey Audience: Tap into a global panel of over 335 million people to get responses from your specific target demographic for market research.
• Real-Time Analysis and Reporting: View results as they come in through an intuitive dashboard. Create custom charts, filter and cross-tabulate data, and export reports in various formats (CSV, PDF, PPT).
• Integrations: Connect SurveyMonkey with over 200 popular business applications to automate workflows and sync data.

SurveyMonkey Pricing Plans

SurveyMonkey offers several pricing tiers to suit different user needs, from individuals to large organizations.

• Basic (Free) Plan: A starting point for new users to create simple surveys with some limitations on features and the number of responses.
• Individual Plans: Designed for single users who need more advanced features, unlimited questions, and a higher volume of responses. These plans typically come in different levels, offering more capabilities like advanced logic and data analysis tools.
• Team Plans: Built for collaboration, these plans allow multiple users to work together on surveys. They include features for sharing survey assets, centralized billing, and user management controls.
• Enterprise Plan: A comprehensive solution for large organizations. This plan includes all team features plus enhanced security, compliance (like HIPAA), advanced administrative controls, and powerful integrations to scale feedback across the company.

SurveyMonkey Free Plan

SurveyMonkey offers a Basic plan which is free forever. This plan allows you to create an unlimited number of surveys. However, it has certain limitations. You can only ask up to 10 questions per survey and can view up to 25 responses per survey. The free plan provides access to basic question types and standard email support. Advanced features like skip logic, custom branding, and detailed data export options are not included and require a paid subscription.

How to use SurveyMonkey

Getting started with SurveyMonkey is a straightforward process.

1. Sign Up: Create a free account on the SurveyMonkey website using your email.
2. Create a Survey: Once logged in, click 'Create Survey'. You can start from scratch, use an AI prompt, or choose from hundreds of pre-built templates.
3. Add Questions: Use the builder to add questions. Select the question type (e.g., multiple choice, checkbox, text box) and write your question and answer options.
4. Apply Logic and Design: If you have a paid plan, you can add skip logic to guide respondents through the survey. Customize the look and feel by adding a logo and changing colors.
5. Configure Collectors: Go to the 'Collect Responses' section. Choose how you want to send your survey: by generating a web link, sending an email invitation, or embedding it on a website.
6. Launch and Monitor: Send out your survey link. You can track responses in real-time from the 'Analyze Results' tab.
7. Analyze Feedback: Once you have collected enough responses, use the analysis tools to understand the data, create charts, and export your findings.

Pros and Cons of SurveyMonkey

Pros

• User-Friendly: The interface is intuitive and easy to navigate, making it simple for beginners to create surveys.
• Rich Feature Set: Offers a comprehensive set of tools for survey creation, distribution, and analysis.
• Large Template Library: Provides a vast selection of expert-designed templates that save time.
• Powerful Analytics: The platform's data analysis tools are robust, allowing for deep insights through filtering and cross-tabulation.
• Global Audience Panel: Access to a targeted audience for market research is a significant advantage.

Cons

• Limited Free Plan: The free version has strict limits on the number of responses and questions, making it unsuitable for extensive research.
• Cost: Paid plans can be expensive, especially for individuals or small businesses with limited budgets.
• Feature Gating: Many essential features, like advanced logic and data exports, are locked behind higher-priced tiers.

SurveyMonkey integrations

SurveyMonkey integrates with over 200 applications to help you connect feedback data across your business tools. Some of the most popular integrations include:

• Salesforce: Automatically create or update records in Salesforce based on survey responses to enrich your customer data.
• Microsoft Teams: Share surveys and results directly within your Teams channels to facilitate collaboration.
• Slack: Get notifications for new survey responses and share results with your team in Slack.
• HubSpot: Sync survey feedback to HubSpot contact records to personalize marketing campaigns.
• Marketo: Use survey data to segment your audience and trigger automated marketing workflows.
• Zapier: Connect SurveyMonkey to thousands of other apps to create custom automated workflows without any code.

SurveyMonkey Alternatives

• Google Forms: A completely free tool from Google. It is very easy to use and great for simple surveys, quizzes, and data collection. It lacks the advanced analytics and customization of SurveyMonkey.
• Typeform: Known for its beautiful, conversational interface that makes filling out forms more engaging. It is a strong choice if user experience and design are top priorities.
• Jotform: A powerful and versatile form builder that offers a vast number of features, including payment processing, PDF generation, and extensive conditional logic, often at a more competitive price point.
• Qualtrics: An enterprise-grade experience management platform. It is more powerful and complex than SurveyMonkey, designed for deep academic and corporate research, but comes with a much higher cost.

SurveyMonkey API

Yes, SurveyMonkey provides a robust REST API that allows developers to integrate survey functionality into their own applications. With the API, you can programmatically create surveys, manage collectors, and retrieve response data.

To get an API key, you need to:

1. Log in to your SurveyMonkey account.
2. Go to the Developer portal.
3. Create a new app. You will need to provide details about your application.
4. Once the app is created, you will be issued an access token (API key) that you can use to make authenticated requests.

Here is a sample Python code snippet to fetch a list of your surveys:

import requests

# Replace with your actual access token
ACCESS_TOKEN = 'YOUR_ACCESS_TOKEN'

headers = {
    'Authorization': f'Bearer {ACCESS_TOKEN}',
    'Content-Type': 'application/json',
}

response = requests.get('https://api.surveymonkey.com/v3/surveys', headers=headers)

if response.status_code == 200:
    surveys = response.json()
    print(surveys)
else:
    print(f'Error: {response.status_code}')
    print(response.json())

SurveyMonkey Affiliate program

SurveyMonkey offers an affiliate program that allows partners to earn commissions by referring new customers. The program is typically managed through a major affiliate network like CJ Affiliate. Affiliates earn a commission, often a percentage of the initial sale, for every new customer who signs up for a paid plan through their unique referral link. To join, you generally need to apply through the affiliate network's platform. Once approved, you get access to marketing materials, tracking links, and a dashboard to monitor your earnings. Payments are handled by the affiliate network according to their payment schedule.