iMatrix

What is iMatrix

iMatrix is a digital marketing company that provides specialized services for healthcare practices. Their main goal is to help chiropractors, veterinarians, and eye care professionals grow their practice by attracting more local patients. They do this by creating optimized websites and managing a full range of online marketing activities. This includes search engine optimization (SEO), social media management, online advertising, and reputation management. The company acts as a complete marketing department for a practice, allowing doctors to focus on their patients. iMatrix is part of Internet Brands and has over 18 years of experience in the field. Their main office is located in San Diego, California.

iMatrix Features

• Optimized Websites: iMatrix designs and builds websites specifically for healthcare industries. These sites are made to be easy for patients to use and to convert visitors into appointments.
• Search Engine Optimization (SEO): They work to improve a practice's ranking on Google search results. This makes it easier for new patients in the local area to find the practice when searching for services.
• Sponsored Listings (PPC): iMatrix manages paid advertising campaigns on search engines to attract patients who are actively looking for specific healthcare specialties.
• Online Review Management: The service helps practices get more positive online reviews on important sites, which builds trust and attracts more patients.
• Listing Solutions: They ensure the practice's name, address, and phone number are correct and consistent across many online directories, which is important for local SEO.
• Patient Relationship Management: The platform can send automated appointment reminders to patients, reducing no-shows and improving communication.
• Telemedicine Integration: iMatrix can add telemedicine capabilities to a practice's website, allowing for virtual consultations and creating a new source of revenue.
• Social Media Marketing: They manage social media profiles to build the practice's brand and create connections with the local community.
• Professional Photo & Video: The company can arrange for professional photos and videos of the practice, which makes the website and marketing materials look more professional.
• Online Store: For practices that sell products, iMatrix can build an e-commerce store directly into their website.

iMatrix Pricing Plans

iMatrix does not list specific prices on their website. They offer customized marketing packages based on the individual needs and goals of each healthcare practice. The pricing depends on the specific services a practice chooses and the level of marketing activity required. Generally, they create a proposal after an initial consultation.

Potential plans might be structured in tiers:

• Essential Plan: This would likely cover the basics, such as a professional website, local SEO, and online listings management. It is good for new practices or those just starting with online marketing.
• Growth Plan: This would include everything in the Essential plan, plus more active marketing like social media management and paid advertising campaigns to accelerate patient growth.
• Comprehensive Plan: This is a full-service solution for established practices that want to dominate their local market. It could include all services, such as telemedicine, video production, and advanced marketing strategies.

iMatrix Free Plan

iMatrix does not offer a free plan for its ongoing marketing services. However, they do provide a Free Google Rankings Report for prospective clients. This report shows a practice how they currently rank on Google search results. They also offer a free, no-obligation consultation to discuss a practice's marketing needs and goals. This allows potential customers to understand the service before making a commitment.

How to use iMatrix

Working with iMatrix is a managed service. Here is the typical process for a new client:

1. Initial Consultation: You start by contacting iMatrix to request a free consultation or the free Google rankings report. You will speak with a marketing consultant about your practice, your goals, and your current marketing efforts.
2. Receive a Custom Strategy: Based on the consultation, the iMatrix team will develop a custom digital marketing strategy and a proposal outlining the recommended services and costs.
3. Onboarding: Once you agree to the proposal, the onboarding process begins. The iMatrix team will collect all necessary information about your practice, including services, staff information, photos, and brand assets.
4. Website Development & Campaign Setup: The team will design and build your new website or optimize your existing one. They will also set up all the marketing campaigns, such as SEO, social media profiles, and ad campaigns.
5. Launch and Management: After you approve the website, it goes live. The iMatrix team then manages all the ongoing marketing activities, providing regular updates and performance reports.
6. Reporting and Optimization: You will receive regular reports showing how your marketing is performing, including website traffic, new leads, and appointments generated. The team continuously optimizes campaigns to improve results.

Pros and Cons of iMatrix

Pros:

• Industry Specialization: They have deep knowledge of the marketing needs for chiropractors, veterinarians, and optometrists.
• All-in-One Solution: iMatrix handles all aspects of digital marketing, saving doctors time and effort.
• Proven Experience: With over 18 years in business and status as a Google Premier Partner, they have a strong track record.
• Managed Service: You get a dedicated team of experts managing your online presence, so you don't need to be a marketing expert.

Cons:

• No Transparent Pricing: You must contact them for a custom quote, which makes it hard to compare prices quickly.
• Less Direct Control: Because it is a managed service, you have less hands-on control over the day-to-day marketing tasks.
• Potential for High Cost: Full-service marketing agencies can be more expensive than doing it yourself or using individual software tools.
• Contract-Based: Services like these often require a long-term contract commitment.

iMatrix integrations

iMatrix is a managed service provider, not a self-serve software platform. Therefore, it does not offer direct, user-configurable integrations in the way a typical SaaS tool does. Their internal systems are designed to integrate with essential marketing and business platforms on behalf of their clients. These backend integrations typically include:

• Google Analytics and Google Ads: For tracking website performance and managing paid search campaigns.
• Social Media Platforms: Such as Facebook, Instagram, and others for content scheduling and advertising.
• Practice Management Software (PMS): They may integrate with certain PMS systems to facilitate features like automated appointment reminders.
• Online Review Platforms: Connections to Google My Business, Yelp, and other review sites to manage reputation.

These integrations are handled by the iMatrix team as part of their service.

iMatrix Alternatives

• PatientPop: A direct competitor offering a very similar all-in-one practice growth platform for healthcare providers. They also focus on website design, SEO, and patient acquisition.
• Scorpion: A digital marketing agency that serves many industries, including healthcare. They offer a wide range of services, from web design to complex advertising campaigns.
• Doctor.com (Press Ganey): Focuses heavily on patient experience and online reputation management. They help doctors manage their online listings and patient reviews across the web.
• WebMD Care: Provides marketing solutions and premium profiles on the WebMD and Vitals directories, helping doctors connect with the large audience on those platforms.

iMatrix API

iMatrix does not offer a public API (Application Programming Interface) for developers. Their services are provided as a managed solution where their internal team handles all technical aspects and platform integrations. There is no developer portal or documentation available for third-party access to their systems.

iMatrix Affiliate program

iMatrix does not have a public affiliate program with standard commission rates for individual marketers. However, their website mentions a Partnership Program. This program is designed for companies and organizations that also serve the healthcare community. The goal is to create mutually beneficial relationships. If you represent a company that could be a strategic partner, you should contact their business development team directly through their website to discuss potential opportunities.