Helium 10

What is Helium 10

Helium 10 is a comprehensive software suite designed for e-commerce entrepreneurs who sell on Amazon, Walmart, and TikTok Shop. Its main purpose is to provide sellers with a complete set of tools for every stage of their business journey, from finding a product to scaling sales. The platform combines functionalities for product research, keyword research, listing optimization, marketing, and business analytics into a single dashboard. Helium 10 was co-founded by Manny Coats and Guillermo Puyol and is now part of the Assembly family of e-commerce software companies. It is widely recognized in the industry for its extensive toolset and data accuracy, helping sellers make informed decisions to grow their online stores.

Helium 10 Features

Helium 10 offers a wide range of tools to manage and grow an e-commerce business. Key features include:

• Product Research Tools: Includes Black Box to find profitable product opportunities based on specific criteria, and Trendster to analyze product seasonality and sales trends.
• Keyword Research Tools: Features Cerebro for reverse ASIN keyword research on competitors, and Magnet for finding high-volume keywords for your products.
• Listing Optimization: Tools like Frankenstein help process large keyword lists, while Scribbles ensures all important keywords are included in your product listing copy. The Listing Analyzer provides insights to improve your listing's quality.
• Operations and Analytics: Profits provides a financial analytics dashboard to track sales, expenses, and profitability. Inventory Management helps predict stock needs to avoid running out. Refund Genie assists in finding and claiming FBA reimbursements from Amazon.
• Marketing Tools: Adtomic is an AI-powered advertising platform to create, manage, and optimize PPC campaigns. Portals allows you to build landing pages for external traffic.
• Chrome Extension: A powerful browser extension that provides real-time data directly on Amazon, Walmart, and TikTok pages. It includes tools like Xray for market data analysis and ASIN Grabber.
• Multi-Marketplace Support: The platform is expanding its tools to fully support sellers on Walmart Marketplace and TikTok Shop, allowing for cross-platform management.

Helium 10 Pricing Plans

Helium 10 provides several subscription tiers to fit different business needs and sizes.

• Starter Plan: This plan is designed for new sellers who are just beginning their e-commerce journey. It offers limited access to the core tools, allowing users to learn the basics of product and keyword research.
• Platinum Plan: The most popular option, this plan is for growing businesses that need more robust data and tool access. It includes higher usage limits for product research, keyword tracking, and listing optimization tools.
• Diamond Plan: This tier is for established sellers, brands, and agencies that manage multiple products or accounts. It offers increased usage limits, multi-user access, more automation features, and advanced tools like those for Walmart and expanded PPC management.

Helium 10 Free Plan

Helium 10 offers a free plan that allows new users to experience the platform. This plan includes very limited access to some of the key tools. For example, you can use tools like Black Box or Cerebro a few times per day. The free plan is a good way to explore the software's interface and get a feel for its capabilities before committing to a paid subscription. It does not expire, but the usage restrictions are significant.

How to use Helium 10

Getting started with Helium 10 involves a few simple steps:

1. Create an Account: Sign up for a free or paid plan on the Helium 10 website.
2. Install the Chrome Extension: Download and install the Helium 10 Chrome Extension to get data directly on marketplace websites.
3. Connect Your Seller Account: Link your Amazon, Walmart, or TikTok seller account to Helium 10. This allows the software to pull your business data for analytics and management.
4. Conduct Product Research: Use Black Box to filter through millions of products to find a niche with high demand and low competition.
5. Find Keywords: Use Magnet to discover relevant keywords and Cerebro to see what keywords your top competitors are ranking for.
6. Optimize Your Listing: Use Scribbles to write a keyword-rich product title, bullet points, and description.
7. Launch and Market: Use Adtomic to set up and manage your advertising campaigns to drive traffic and sales.
8. Monitor Performance: Use the Profits dashboard to track your financial health and Keyword Tracker to monitor your search rankings.

Pros and Cons of Helium 10

Pros

• All-in-One Solution: It offers a very comprehensive set of tools, covering almost every aspect of selling online.
• Multi-Marketplace Support: Provides tools for Amazon, Walmart, and TikTok Shop, which is great for sellers looking to expand.
• Accurate Data: The platform is known for providing reliable and accurate sales estimates and keyword data.
• Excellent Training: Includes the Freedom Ticket course, a detailed training program for Amazon sellers.
• Powerful Chrome Extension: The extension is one of the best in the industry, offering rich data overlays.

Cons

• Can be Overwhelming: The large number of tools can be confusing for beginners.
• High Cost: The subscription plans can be expensive, especially for sellers just starting out.
• Learning Curve: Some of the more advanced tools require time to learn and master effectively.

Helium 10 integrations

Helium 10's primary integrations are direct connections to e-commerce marketplace seller accounts, which are necessary for the tool to function. It is not a platform that relies on a wide range of third-party app integrations.

• Amazon Seller Central: Connects to your Amazon account to pull sales, inventory, and advertising data.
• Walmart Seller Center: Integrates with your Walmart Marketplace account to provide analytics, listing optimization, and keyword research for that platform.
• TikTok Shop Seller Center: Connects to your TikTok Shop to help with listing and managing products on the social commerce platform.

These integrations are set up by authorizing Helium 10 within your respective seller account, which grants it secure access to your data.

Helium 10 Alternatives

• Jungle Scout: A very popular alternative that is known for its user-friendly interface and strong product research capabilities. It is a direct competitor and also offers an all-in-one suite of tools.
• ZonGuru: This tool focuses heavily on data accuracy and offers unique features like a Niche Finder and a Listing Optimizer that scores your listing against top competitors. It is a strong choice for data-driven sellers.
• SellerApp: An integrated platform for Amazon sellers that provides tools for product research, marketing, and analytics. It has a particular strength in its PPC management and automation features.
• Viral Launch: Offers a suite of tools for product discovery, market intelligence, and keyword research. It is well-regarded for its product launch services.

Helium 10 API

Yes, Helium 10 provides an API for developers. The API allows for programmatic access to Helium 10's vast database of e-commerce information, including keyword data, product details, and market trends. Access to the API is typically available for Diamond plan subscribers and enterprise clients. To get an API key, you generally need to contact the Helium 10 support or sales team. They will provide you with the necessary credentials and documentation.

Here is a generic example of how you might connect to a REST API like Helium 10's using Python:

import requests
import json

# Your API key provided by Helium 10
api_key = 'YOUR_HELIUM10_API_KEY'

# The API endpoint you want to query
# This is a hypothetical endpoint
endpoint_url = 'https://api.helium10.com/v1/keywords'

# Parameters for the API request
params = {
    'query': 'portable charger',
    'marketplace': 'US'
}

# Headers for authentication
headers = {
    'Authorization': f'Bearer {api_key}',
    'Content-Type': 'application/json'
}

# Make the API request
response = requests.get(endpoint_url, headers=headers, params=params)

# Check if the request was successful
if response.status_code == 200:
    data = response.json()
    print(json.dumps(data, indent=2))
else:
    print(f'Error: {response.status_code}')
    print(response.text)

Helium 10 Affiliate program

Helium 10 offers an affiliate program that allows you to earn commissions by referring new customers. Affiliates receive a recurring commission for the lifetime of the referred customer's subscription. The commission rate is typically a percentage of the subscription fee paid by the user you referred.

To join, you can apply through the 'Affiliates' page on the Helium 10 website. Once your application is approved, you will receive a unique referral link and access to a dashboard to track your clicks, referrals, and earnings. Payments are usually made on a regular schedule, for example, monthly, through payment platforms like PayPal, once you reach a minimum payout threshold.