Feedvisor

What is Feedvisor

Feedvisor is an optimization platform that uses Artificial Intelligence (AI) for e-commerce businesses on large marketplaces. Its main purpose is to help sellers on Amazon and Walmart increase their sales and profits. The platform does this by automatically managing product prices and advertising campaigns. Feedvisor was founded to provide large sellers and brands with advanced technology to compete effectively in a fast-changing online market. The core of the platform is its AI, which analyzes market data, competitor actions, and consumer demand to make smart decisions in real-time. This helps businesses to win the Amazon Buy Box more often, run profitable ad campaigns, and manage their inventory better.

Feedvisor Features

Feedvisor offers a set of powerful tools designed for marketplace optimization. Each feature helps sellers to improve their performance and grow their business.

• AI-Powered Dynamic Pricing: This feature automatically adjusts product prices based on many factors, including competitor pricing, sales velocity, inventory levels, and overall market demand. It aims to find the best price to maximize both sales and profit margins.
• Algorithmic Repricing: For sellers competing for the Buy Box, this tool continuously reprices items to win the spot at the highest possible price. It helps avoid price wars that reduce profitability.
• 360 Advertising Optimization: Feedvisor manages advertising campaigns on Amazon and Walmart. It uses AI to optimize bids, harvest high-performing keywords, and manage budgets for Sponsored Products, Sponsored Brands, and DSP campaigns to improve return on ad spend (ROAS).
• Actionable Intelligence and Analytics: The platform provides detailed dashboards and reports. Sellers can see data on pricing, advertising performance, sales, and profitability all in one place. This helps in making informed business decisions.
• Inventory-Aware Optimization: The AI considers inventory levels when making pricing and advertising decisions. This prevents spending money on ads for out-of-stock items and helps manage excess inventory.
• Multi-Marketplace Support: While its main focus is Amazon, Feedvisor also provides optimization solutions for Walmart and other e-marketplaces, allowing sellers to manage their presence across different channels.

Feedvisor Pricing Plans

Feedvisor's pricing is tailored to the size and needs of the business. They offer several solutions designed for different types of sellers rather than fixed public tiers.

• For Growing Sellers: This is an entry-level solution focused on algorithmic repricing. It is designed for sellers who are scaling their business and need a powerful tool to compete for the Buy Box. It includes core repricing features and competitive insights.
• For Large Sellers and Brands: These are custom, enterprise-level plans. They provide access to the full platform, including AI-powered dynamic pricing, complete advertising optimization, and advanced analytics. These plans often include a dedicated team of experts for strategic guidance.
• For Agencies: A special version of the platform is available for marketing agencies that manage multiple seller accounts. It includes dashboards and tools to efficiently manage pricing and advertising for all clients.

Pricing is typically provided after a consultation or demo to understand the specific needs of the business.

Feedvisor Free Plan

Feedvisor does not offer a permanent free plan. However, they provide a 14-day free trial for new users. The trial allows businesses to experience the platform's 'AI-Advantage' and see how its features can impact their sales and profitability. During the trial, users typically get access to key features like repricing and analytics to evaluate the tool's effectiveness for their business.

How to use Feedvisor

Getting started with Feedvisor involves a few key steps to integrate it with your seller accounts and configure its settings.

1. Request a Demo: The first step is usually to contact Feedvisor for a demonstration. A team member will show you the platform and discuss your business needs.
2. Connect Your Marketplace Account: Once you sign up, you need to connect your Amazon Seller Central or Walmart Seller Center account. This allows Feedvisor to access your product listings, inventory data, and sales information.
3. Set Your Pricing Strategy: You will configure your pricing rules. This includes setting minimum and maximum prices (floor and ceiling) for your products to ensure you maintain profitability. You can also define specific goals, such as maximizing profit or winning the Buy Box.
4. Configure Advertising Campaigns: If you use the advertising feature, you will set up your campaign goals, budgets, and target ACoS (Advertising Cost of Sale). The platform's AI will then take over to manage bids and keywords.
5. Monitor Performance: Use the Feedvisor dashboard to track your performance. You can see how pricing changes affect your sales, monitor your Buy Box win rate, and analyze the results of your ad campaigns.
6. Let the AI Optimize: After setup, the platform's AI works continuously in the background. It makes real-time adjustments to prices and ad bids to achieve your goals.

Pros and Cons of Feedvisor

Like any tool, Feedvisor has its advantages and disadvantages.

Pros:

• Powerful AI Automation: The AI handles complex pricing and advertising tasks, saving significant time and effort.
• Increased Profitability: The platform is designed to optimize for profit, not just sales, helping businesses improve their margins.
• Integrated Solution: It combines pricing and advertising in one platform, allowing for a more coordinated strategy.
• Expert Support: Enterprise plans come with access to a team of e-commerce experts for strategic advice.
• Data-Driven Insights: The analytics provide a clear view of business performance and market trends.

Cons:

• High Cost: The service is a premium solution and can be expensive, especially for small sellers or those with tight budgets.
• Complex for Beginners: The platform is powerful and has many features, which can be overwhelming for new users.
• Focus on Large Marketplaces: It is primarily built for Amazon and Walmart, so it may not be suitable for sellers focused on other platforms.
• Less Manual Control: The reliance on AI means users have less direct, granular control over every single decision.

Feedvisor integrations

Feedvisor is designed as a specialized platform that integrates directly with major e-commerce marketplaces to pull data and execute strategies. Its primary integrations are:

• Amazon: Full integration with Amazon Seller Central and Amazon Advertising (including Sponsored Products, Brands, and DSP) across global marketplaces.
• Walmart: Connects with Walmart Marketplace and Walmart Connect for pricing and advertising optimization.
• Shopify: Offers integration for multi-channel pricing strategies for sellers who also have a Shopify store.

The platform's focus is on these direct marketplace connections rather than integrating with a wide range of third-party e-commerce tools.

Feedvisor Alternatives

There are several other tools available for Amazon sellers that offer similar functionalities. Here are a few alternatives:

• Teikametrics: A strong competitor focused on AI-powered advertising optimization for Amazon and Walmart. It also offers inventory and market intelligence tools. It is a good alternative for those who prioritize advertising management.
• SellerActive: A multi-channel management platform that offers automated repricing and inventory management across marketplaces like Amazon, Walmart, and eBay. It is a good choice for sellers who need broad multi-channel support.
• Perpetua: Specializes in e-commerce advertising software for marketplaces like Amazon, Walmart, and Instacart. It is known for its advanced advertising automation and analytics features.
• Helium 10: An all-in-one suite of tools for Amazon sellers. While it is not as specialized in AI repricing as Feedvisor, its Adtomic tool offers robust advertising management, and it has a repricing tool as part of its broader toolkit.

Feedvisor API

Yes, Feedvisor provides an API for enterprise-level clients. The API allows businesses to create custom integrations between Feedvisor and their internal systems, such as an ERP or other business intelligence tools. This can be used to sync data, automate workflows, and create custom reports.

To get access to the API, you typically need to be on an enterprise plan. You would contact your account manager or the Feedvisor support team to request API credentials and documentation. The API key is not available for free and is part of a paid subscription.

An example of a potential API call using Python to get product data might look like this:

import requests

api_key = 'YOUR_API_KEY'
headers = {
    'Authorization': f'Bearer {api_key}',
    'Content-Type': 'application/json'
}

response = requests.get('https://api.feedvisor.com/v1/products?sku=PRODUCT_SKU_123', headers=headers)

if response.status_code == 200:
    product_data = response.json()
    print(product_data)
else:
    print(f'Error: {response.status_code}')

Feedvisor Affiliate program

Feedvisor does not have a publicly advertised, standard affiliate program where individuals can sign up and earn commissions through a public link. Their business model is focused on direct sales and partnerships with larger brands and agencies.

However, they likely have a partner program for agencies, consultants, and technology providers. Through this program, partners can refer clients to Feedvisor and may receive a referral fee or other benefits. If you are an agency or consultant interested in partnering with Feedvisor, the best approach is to contact their sales or partnership team directly through their official website to discuss potential collaboration opportunities.