ChannelAdvisor

What is Rithum

Rithum is a comprehensive commerce operations platform designed for brands and retailers. Its main purpose is to connect and automate the entire e-commerce process, from product listing and marketing to order fulfillment and delivery. The platform acts as a central hub, allowing businesses to manage their presence across hundreds of digital channels, including online marketplaces, social media, and direct-to-consumer websites. Rithum was formed through the combination of two major players in the e-commerce space, CommerceHub and ChannelAdvisor, creating a powerful entity with a vast network and deep industry expertise. The company helps users simplify complex operations, expand their market reach, and optimize profitability by providing tools for inventory synchronization, order routing, and performance analytics.

Rithum Features

Rithum offers a distinct set of features for both brands and retailers to manage their e-commerce operations effectively.

For Brands:

• Multi-Channel Expansion: Access and list products on over 420 marketplaces and retail channels globally from a single platform, ensuring compliance with each channel's specific requirements.
• Centralized Inventory Management: Maintain a single, accurate view of inventory across all warehouses and sales channels to prevent overselling and reduce manual errors.
• Automated Order Management: Automatically route orders to the most efficient fulfillment center or dropship supplier, consolidating integrations and improving delivery speed.
• Retail Media Campaign Management: Create, manage, and optimize advertising campaigns on top retail sites. The platform helps automate bidding and provides clear insights into return on ad spend (ROAS).

For Retailers:

• Dropship Acceleration: Efficiently manage fulfillment from direct suppliers with the same standards and visibility as owned inventory, expanding product selection without holding stock.
• Curated Marketplace Creation: Build and scale a private third-party marketplace by partnering with select brands, increasing product assortment and profitability.
• Delivery Performance Optimization: Provide customers with accurate and reliable shipping dates and optimize fulfillment costs by improving supplier performance.
• Actionable Insights and Reporting: Use detailed reports and shared data views to monitor supplier performance, protect the customer experience, and make informed decisions for growth.

Rithum Pricing Plans

Rithum's pricing is customized and not publicly listed on their website. The cost is based on a variety of factors specific to each business. Potential customers must request a demo and speak with a commerce expert to receive a custom quote.

The pricing structure is typically tailored based on:

• Gross Merchandise Volume (GMV): The total value of sales processed through the platform.
• Number of SKUs: The quantity of unique products being managed.
• Connected Channels: The number of marketplaces and retail channels you sell on.
• Required Features: The specific modules and functionalities needed, such as advanced analytics, advertising management, or dropship capabilities.

Plans are designed to scale with business needs, serving everyone from fast-growing brands to large global enterprises.

Rithum Free Plan

Rithum does not offer a free plan. It is an enterprise-level platform designed for businesses with significant sales volume and operational complexity. Instead of a free trial or plan, Rithum provides a personalized demo. During the demo, their team assesses your business needs and shows how the platform can address your specific challenges and goals.

How to use Rithum

Getting started with Rithum involves a structured process guided by their expert team.

1. Request a Demo: The first step is to contact Rithum through their website to schedule a consultation and a personalized demo.
2. Onboarding and Integration: Once you become a customer, a dedicated team assists with the onboarding process. This involves integrating Rithum with your existing systems, such as your ERP, e-commerce store (like Shopify or BigCommerce), and warehouse management systems.
3. Product Data Setup: You will upload your product catalog into the Rithum platform. Rithum then helps map and transform this data to meet the unique listing requirements of each sales channel.
4. Channel Activation: Select the marketplaces and retail channels where you want to sell. Rithum pushes your product listings live and activates inventory synchronization.
5. Daily Operations: Use the central dashboard to monitor sales, manage orders, track inventory levels, and analyze performance across all channels. Orders are automatically pulled into the system and routed for fulfillment.
6. Optimization: Leverage the platform's analytics to identify top-performing products and channels, manage advertising spend, and improve supplier performance to increase profitability.

Pros and Cons of Rithum

Pros:

• Extensive Channel Network: Provides access to one of the largest networks of marketplaces and retailers, enabling significant market expansion.
• Centralized Control: Manages all aspects of e-commerce—listings, inventory, orders, and advertising—from one place, saving time and reducing complexity.
• Powerful Automation: Automates key processes like inventory updates and order routing, which minimizes manual errors and improves efficiency.
• Expert Support: Offers dedicated support and strategic services to help businesses integrate, scale, and optimize their operations.
• Robust Analytics: Delivers deep insights into sales, advertising, and fulfillment performance to support data-driven decisions.

Cons:

• High Cost: The platform is a significant investment, making it less suitable for small businesses or startups with limited budgets.
• Complex Implementation: Integrating Rithum with existing systems can be a complex and time-consuming process requiring technical resources.
• Steep Learning Curve: The platform is feature-rich and powerful, which can be overwhelming for new users to learn.
• Opaque Pricing: The lack of public pricing tiers makes it difficult to estimate costs without engaging in a lengthy sales process.

Rithum integrations

Rithum is fundamentally an integration platform that connects disparate commerce systems. It offers a vast library of pre-built integrations to unify a business's technology stack. Key integration categories include:

• Marketplaces and Retailers: Amazon, eBay, Walmart, Target+, Google Shopping, Alibaba, and hundreds of other regional and global channels.
• E-commerce Platforms: Shopify, BigCommerce, Magento (Adobe Commerce), and WooCommerce.
• ERP Systems: NetSuite, SAP, Oracle, Microsoft Dynamics, and other enterprise resource planning systems.
• Shipping and Logistics: Integrates with major carriers like FedEx, UPS, and DHL, as well as third-party logistics (3PL) providers and warehouse management systems (WMS).
• Advertising Platforms: Connects with retail media networks like Amazon Ads, Walmart Connect, and Criteo.

Integration is a core part of the onboarding process, where the Rithum team helps connect and configure these systems.

Rithum Alternatives

1. Linnworks: A strong competitor that also offers multi-channel inventory and order management. Linnworks is often considered more accessible for mid-market businesses and provides a more transparent pricing model.
2. ChannelEngine: A direct alternative with a focus on connecting brands to global marketplaces. It has a strong presence in Europe and is known for its robust marketplace integration capabilities and clear interface.
3. Feedonomics: Specializes in product feed management and optimization for hundreds of advertising and marketplace channels. It is a great choice for businesses whose primary need is to manage and enhance product data for marketing.
4. Mirakl: Focuses specifically on helping retailers and B2B companies launch and manage their own enterprise marketplaces. It is less about selling on other channels and more about creating your own.
5. Sellbrite: A solution geared towards small to medium-sized businesses, now part of GoDaddy. It offers a simpler, more user-friendly interface for managing listings and inventory on major marketplaces like Amazon, eBay, and Etsy.

Rithum API

Rithum provides a comprehensive set of APIs that allow developers to build custom integrations and extend the platform's functionality. The API enables programmatic access to core features like order management, product information, inventory updates, and shipping information.

To get an API key and access the developer documentation, you must be a Rithum customer. Access is typically provisioned by your account manager or the technical support team during the onboarding process. There is no public, self-service way to obtain an API key for free.

Example API Call (Conceptual):

A developer might use the API to fetch new orders with a POST request to an endpoint like https://api.rithum.com/v1/orders/query.

Request Body:

{
  "filters": {
    "status": "new",
    "created_after": "2024-10-26T10:00:00Z"
  },
  "auth": {
    "api_key": "YOUR_API_KEY"
  }
}

This request would return a list of new orders to be processed by an external system.

Rithum Affiliate program

Rithum does not have a traditional, public-facing affiliate program where individuals can sign up for a link and earn commissions. Instead, it operates a more formal Partner Program designed for technology providers, agencies, and consultants.

Partnerships can take several forms, including technology integrations, business referrals, and co-marketing efforts. Compensation or commission structures are negotiated on a case-by-case basis as part of the formal partnership agreement.

To join, interested companies or agencies should contact Rithum directly through their website's 'Partners' section or by reaching out to their sales team to discuss potential collaboration opportunities.