1Flow

What is 1Flow

1Flow is a software platform designed for creating and deploying in-product microsurveys for mobile applications and websites. Its main purpose is to help businesses understand their users by collecting feedback directly within the product experience. Companies use 1Flow to measure key metrics like Net Promoter Score (NPS), Customer Satisfaction (CSAT), Customer Effort Score (CES), and Product-Market Fit (PMF). The tool allows product managers, marketers, and UX researchers to go beyond quantitative analytics and understand the reasons behind user actions. By collecting contextual feedback, teams can get insights to improve user onboarding, reduce churn, and build better products. The company, 1Flow, Inc., is based in San Carlos, California, USA, and serves a global customer base of B2C and B2B software companies.

1Flow Features

1Flow offers a range of features to create, target, and analyze user feedback.

• 1Flow AI: This feature uses artificial intelligence to generate personalized surveys. Users can describe their research goal, and the AI creates a complete survey in seconds, helping to overcome writer's block and save time.
• Customizable Design: You can change the look and feel of surveys to match your brand. This includes customizing colors, fonts, widget positions, and window sizes to create a native experience for users.
• Advanced User Targeting: Surveys can be triggered to appear at the right moment based on user behavior, events, user attributes, or specific page URLs. This ensures feedback is relevant and collected when users are most engaged.
• Insights Dashboard: A built-in dashboard provides real-time reporting on survey responses. You can filter results, analyze data based on user segments, and view 360-degree user profiles that show their activities and feedback history.
• Cross-Platform SDKs: 1Flow provides Software Development Kits (SDKs) for easy installation on websites, web apps, and mobile apps (iOS and Android). Once installed, surveys can be managed from the cloud dashboard without needing new code changes or app store updates.
• Integrations: The platform connects with other business tools to automate workflows. You can send data to and from platforms like Segment, Amplitude, and HubSpot.
• Localization: Surveys can be translated into over 30 languages, and the correct version is automatically shown based on the user's device language settings.
• Spam Protection: Advanced controls help you manage how often users see surveys, preventing survey fatigue and ensuring a positive user experience.

1Flow Pricing Plans

1Flow offers several pricing plans designed for different business sizes and needs.

• Startup Plan: This plan is for early-stage companies and startups. It typically includes core features like unlimited surveys, basic targeting, and access to the insights dashboard, with a limit on the number of monthly active users (MAUs).
• Pro Plan: Aimed at growing businesses, this plan offers everything in the Startup plan plus more advanced features. This often includes deeper integrations with tools like Amplitude, advanced user segmentation, and higher MAU limits.
• Enterprise Plan: This is a custom plan for large organizations with specific needs. It includes all available features, premium support, custom integrations, security reviews, and unlimited MAUs. Pricing is tailored to the company's requirements.

1Flow Free Plan

1Flow does not offer a permanent free plan. However, it provides a 14-day free trial that gives full, unlimited access to all platform features. No credit card is required to sign up for the trial. This allows teams to explore the tool's capabilities, install the SDK, and run test surveys to evaluate if it meets their needs before committing to a paid subscription.

How to use 1Flow

Getting started with 1Flow involves a few simple steps to begin collecting user feedback.

1. Sign Up: Create an account on the 1Flow website and start your free trial.
2. Install the SDK: A developer needs to install the 1Flow SDK into your website, web app, or mobile application. This process is well-documented and usually takes less than 15 minutes.
3. Create a Survey: From the 1Flow dashboard, create your first survey. You can use a pre-built template for NPS or CSAT, or use the 1Flow AI to generate a custom survey based on your goal.
4. Customize the Design: Adjust the colors, fonts, and layout of the survey to match your application's branding for a seamless user experience.
5. Set Targeting Rules: Define which users should see the survey and when. You can target based on user properties (e.g., 'new user'), events (e.g., 'completed purchase'), or location within your app (e.g., a specific URL).
6. Launch and Analyze: Activate your survey. As users respond, the feedback will appear in real-time on your insights dashboard. You can then analyze the data to find actionable insights.

Pros and Cons of 1Flow

Pros:

• AI-Powered Survey Creation: The AI feature makes it very fast and easy to create effective surveys.
• Powerful Targeting: The ability to segment users based on behavior ensures that feedback is highly contextual and relevant.
• Native Look and Feel: High level of customization allows surveys to feel like a natural part of the application.
• Cross-Platform Support: A single tool can be used for both web and mobile applications.
• Easy for Non-Technical Users: Once the SDK is installed, product managers and marketers can create and manage surveys without developer help.

Cons:

• Requires Developer for Setup: The initial installation of the SDK requires technical assistance.
• No Permanent Free Plan: While there is a trial, small projects with very limited budgets may prefer a tool with a free-forever tier.
• Focused on In-Product Feedback: The tool is specialized for in-app feedback and is not designed for other channels like email surveys.

1Flow integrations

1Flow integrates with popular platforms to help you create a connected feedback loop.

• Segment: A two-way integration allows you to send user data from Segment to 1Flow for better targeting and push survey responses from 1Flow back to Segment for use in other tools.
• Amplitude: You can sync behavioral cohorts from Amplitude to 1Flow to target users with surveys and send survey data back to Amplitude for deeper product analysis.
• HubSpot: Send survey responses and user data to HubSpot to enrich customer profiles, trigger marketing campaigns, or create support tickets.
• Webhooks: For custom integrations, 1Flow supports webhooks that can send real-time notifications and data to any internal tool or system your team uses.

1Flow Alternatives

If you are looking for other tools for in-product feedback, here are some alternatives to 1Flow.

• Hotjar: A broader user behavior analytics tool that offers on-site surveys and feedback widgets in addition to heatmaps and session recordings. It is a good choice if you need an all-in-one solution for website analytics.
• Survicate: A multi-channel survey tool that supports in-product, website, email, and link surveys. It is more versatile if you need to reach users outside of your application.
• Appcues: Primarily focused on user onboarding and feature adoption, Appcues also includes features for creating in-app NPS surveys and checklists. It is a strong alternative if your main goal is improving user engagement flows.
• Qualaroo: One of the original in-context survey tools, Qualaroo provides targeted surveys for websites and mobile apps. It is known for its 'Nudge' technology that prompts users for feedback at key moments.

1Flow API

Yes, 1Flow provides a developer API and webhooks to allow for custom integrations and data workflows. The API can be used to programmatically access survey data or connect 1Flow to internal systems. To get started with the API, you typically need an API key, which can be generated from within your account settings in the 1Flow dashboard, usually in a section labeled 'Developer' or 'API'.

Here is a general example of how you might use a webhook to receive data:

{
  "event_type": "survey_response_submitted",
  "payload": {
    "survey_id": "srv_12345",
    "user_id": "usr_67890",
    "responses": [
      {
        "question_id": "q_abcde",
        "answer": "10"
      },
      {
        "question_id": "q_fghij",
        "answer": "The support was excellent."
      }
    ],
    "submitted_at": "2023-10-27T10:00:00Z"
  }
}

For detailed instructions and API documentation, you should visit the developer section on the 1Flow website or contact their support team.

1Flow Affiliate program

There is no publicly available information about a formal affiliate program for 1Flow. Companies of this type sometimes have partner programs for agencies or consultants. If you are interested in promoting 1Flow or partnering with them, the best approach is to contact their sales or support team directly through their website to inquire about any potential partnership, referral, or influencer opportunities.